Jönköping University
Public Speaking Brand
creating an entire brand,
capturing all the content.
As the only graphic designer and content creator in the founding group for our student association, I took on the roles of photo/videographer, editor, graphic designer and social media manager as well as being a speaker in the weekly and bi-weekly lecture-style sessions.
Visual identity
The requirements in the initial design brief were logos for different use cases, and color and typography to be used consistently across all association activities.
I proposed multiple logo designs to the board, as well as received feedback on direction and execution from my peers -instructors and fellow design students- and delivered logomarks and logotypes in a minimalistic style which captured the vision of the association: speaking at a public stage, depicting a microphone, the primary tool present at all speech podiums.
Based on our knowledge of a student environment and our primary audience, I developed two personas to represent the types of students we would want to appeal to with our messaging.
Color and type should be relevant to the target audience, communicating to their needs as well as the association’s vision. With the direction received from the personas and my own knowledge of color theory, I proposed a color palette for use across all media.
The choice of typefaces was made with legibility and a sense of friendly authority in mind.
Photography and videography
I captured all association photos and videos during weekly and bi-weekly sessions and our events.
When capturing photos and videos during a lecture, one must work silently and fluidly to make sure speeches are not disrupted, the audience is not distracted, and key moments such as strong body expressions and applauds are recorded. All while maintaining proper focus, exposure, and frame rate.
I ensured this by switching between a wide-aperture prime lens for portrait shots, and a zoom lens with internal stabilization for capturing videos from the corners of the room without distracting participants.
The association held several events such as lobby days, in which members and the association board would stand in lobby entrances of different schools and introduce JUPS to others, and international dates such as the international women’s day, in which our event brought students from different schools together to discuss the impact, challenges, and opportunities of women in societies.
During the events I ensured videos and pictures were taken from multiple angles, proper framing and composition in order to capture the essence of key moments, and silent and fluid movement to not disrupt the flow of conversations.
Social media and content
Based on the personas previously created, I established a content strategy for Instagram with various content pillars and a calendar in Notion, which allowed sharing with and feedback from association board members on content to be uploaded to social media.
I regularly created engaging short videos to be shared as stories on Instagram, from moments captured during sessions and events. Photos were edited in Adobe Lightroom and Photoshop, and all association videos and short clips were created in Premiere pro and CapCut.
As a social media manager, I also ensured clear and fast communication to our fellow associations within Jönköping University, and timely responses to audience engagement with our content.
Posters, banners, outfits
As any other student association, JUPS also required shirt or hoodie designs for board members, a roll-up banner to be put outside of session rooms and used during events, and various event posters.
I designed layouts and graphical assets in Adobe Illustrator and Canva, exporting designs in proper file formats for print shops. I manually printed event posters and stickers, and distributed them across different school buildings, gatherings and events.
I also manually applied printed designs to clothes garments using industrial-grade irons.
The camera equipment
The exact list of equipment I used for my work:
– Canon EOS mirrorless M50 digital camera body
– Canon EF 50mm F/1.8 STM prime lens
– Canon EF-S 15-85mm f/3.5-5.6 IS USM zoom lens
– Samsung Galaxy S22 Ultra
The internal stabilization provided by the 15-85mm lens allowed me to work silently from a distance without disrupting the flow of speech or distracting the audience.
The prime lens enabled the capture of highly-detailed portrait shots of speakers and board members with great background separation.
The practicality of the Samsung S22 Ultra along with excellent built-in video stabilization, which was also my primary phone at the time, allowed me to capture smooth B-Roll in events, noise-free indoor shots thanks to AI enhancements, and clear interview videos by connecting wireless Lavalier microphones directly to the phone.
Software and tools
From graphic design and illustration tools such as Adobe Illustrator and Canva, to video and photo editing software such as Adobe Lightroom and Photoshop, to project management and organization solutions like Notion, I used a wide array of software to fulfill my various roles at JUPS.
